Skip to main content

Patagonia’s Founder Donates his Company to Fight Climate Change

 by Emily McIntyre

Taking a huge step in fighting the climate crisis, founder of outdoor apparel company Patagonia, Yvon Chouniard, has donated his business to an environmental trust and non-profit organisation. This means that from now on, all of their profit made will go towards fighting climate change and wilderness protection, stating on their website that the ‘’Earth is now our only shareholder.’’

From starting out in 1973, Patagonia quickly grew into something incompréhensible for Chouniard, who says he ‘’never wanted to be a business-man,’’ and told the New York Times that he was ‘’horrified to be seen as a billionaire.’’

‘’I started as a craftsman, making climbing gear for my friends and myself, then got into apparel.’’

"As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way."

Between the years of 2022 and 2026, there is a 93% chance that one of those 4 years will be the warmest year to date so far, and global temperatures will continue to rise; Patagonia’s sales were worth around $1.5 billion this year, and it is thought that the profits to be donated to fighting such climate causes will be around $100 million.

From the materials used in their clothing (all of Patagonia’s cotton is certified organic by the Global Organic Textile Standard), to campaigns and conservation, this isn’t the first time the brand has decided to be active in helping save the environment and have actually spent years creating a genuine ethos surrounding sustainability and climate activism.

Their 2 most notable initiatives being their resell hub Worn Wear, where customers have the option to either trade in their old Patagonia clothing for credit towards their next purchase, or purchase pre-owned clothing for a heavily discounted price, and 1% for the planet, in which the company pledged to donate 1% of its sales to preservation and restoration of the natural environment since 1985.

When it came to their most recent decision, owner Chouniard said he did debate selling Patagonia and donating the money from doing so to charity, soon realising that that would mean giving up control of the business completely.

Instead, the company’s voting stock will now go to the Patagonia Purpose Trust to ‘’protect the company values,’’ and the non-voting stick will go to the Holdfast Collective, which is a non-profit that will use these profits for environmental action.

In a world dominated by swarms of fast fashion and trend hungry clothing brands, Patagonia’s dedication to such an ethical cause is a breath of fresh air. With such an influential company taking such a big step, it begs the question of if other brands will follow in their footsteps.

Most Popular

Fashion For a Cause: Brands That Stand with Palestine and the history of fashion as a form of Activism

by Oana-Maria Moldovan For over two months, there has been an ongoing genocide war in Gaza. To simplify a long and horrific issue, the situation that started, on a larger scale, around one hundred years ago, and has only become amplified since October 7th 2023. Taking place around the Gaza Strip, the West Bank, and Israel–Lebanon border, the armed conflict is between Israel and Hamas-led Palestinian militant groups.  The problem is about “stolen” land. Said land is seen as an important holy part of both religions involved. But really, how holy can we consider a land to be, if people kill other people for it? It’s important to remember that this genocide is about three things: forced occupation, zionism, and religion. It’s also important to remember what ethnic erasure is. This terrible expresion, also known as cultural or ethnic assimilation, refers to the process by which the distinct cultural or ethnic identity of a particular group is gradually diminished or erased, often due to ext

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simultaneousl