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Paris Hilton Tracksuits

by Susan Moore

Paris Hilton has officially announced the release of a new line of y2k inspired tracksuits. 


The timing is perfect; with the cold weather, rise of athleasure over the last decade, and the styles of previous decades trending. It seems like the perfect storm, destined to relaunch luxury tracksuits into the fashion-sphere. However, there are a few things working against Hilton in this endeavor.


With short form video content (see TikTok & Reels) being a highly influential source of fashion inspiration, microtrends are always coming and going. It seems as if this launch may not make a splash as much as a blip. Of course it will sell, but there is also the question of if Hilton herself is still relevant enough for her collection to make much of an impact.


While Hilton clings to y2k trends and their allignment to her hayday, she does have a decent sized fanbase who support her endeavors. Considering her preexisting cult following, as well as Gen Z consumers who enjoy the aughts aesthetic, Hilton may be able to garner a large enough audience for her collection to have more sticking power.


With these things in mind, here are the pieces that have the most promise:


1. That’s Hot Hoodie and Pant

2. Black Masterpiece Hoodie

3. Pink Heart on Your Sleeve Hoodie and Pant

4. Dazzle Color Block Hoodie and Pant

5. Track Star Bra


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