Skip to main content

Pharrell Williams named as creative director of Louis Vuitton menswear

by Carolina Anzalone

What should we expect from Pharrell Williams as the new Menswear Creative Director of LV?

Hard question, considering Virgil Abloh’s fresh and culturally forward approach for Louis Vuitton, who died of cancer in November 2021 at the age of 41. 

Virgil Abloh departed as a revolutionary, leaving a lasting gender-fluid and more cross-culturally inclusive imprint on Luis Vuitton.


 "He reinvented the role of a creative director, injecting it with hip-hop's penchant for remixing, skateboarding's sense of community and a desire for social progress," Business of Fashion writes about Virgil Abloh.

We also need to keep in mind that this position has been vacant since Abloh’s death and we should have aspected a new addition to the LVMH family. 

The news certainly provoked quite a tempestuous response, met with criticism as well as enthusiasm, with many questioning the decision to appoint a wealthy and established artist and media personality over a younger designer with more formal training in fashion.


Pharrell Williams has a strong network with which he is able to collaborate with in the world of luxury brands, having already launched a successful sunglasses collection with Marc Jacobs, two more ventures with Chanel and Karl Lagerfeld, and more recently designing an iconic line with Tiffany and being involved with the Moncler Genius Talent event at this year’s London Fashion Week.

The Louis Vuitton Chairman and CEO, Pietro Beccari, expressed a big excitement and enthusiasm for this new entrance that we can’t wait to discover this future June 2023, for the Men’s Fashion Week in Paris.

Beccari declared "I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton […] his creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter."


The 13-time Grammy winner and two-time Oscar nominee has a history with Luis Vuitton, having created the Millionaire collection alongside Japanese designer Nigo developing a pair of unique aviator-style sunglasses featuring a monogrammed gold trim. This style was so popular that it was re-released in 2007 with new colourways and was resurfaced by Abloh for his first LV collection in 2018.

"Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion — establishing himself as a cultural global icon over the past twenty years," Louis Vuitton said, adding that he reinforces the company's values of "innovation, pioneer spirit and entrepreneurship.”

In conclusion, the most important thing to Pharrell Williams is to feel comfortable in the garments you are wearing at the time. So ignoring his background and embracing his chameleonic vision, we should welcome Pharrell’s motto of “if it fits and looks right on you, that’s it!”.

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18

Single Review: ‘Tell Me’ - Jay Moussa-Mann

by Ilana Hawdon The feeling of pure betrayal and heartbreak is perfectly captured in Jay Moussa-Mann’s latest single, ‘Tell Me’. Jay Moussa-Mann is the folk dream we have been waiting for. A favourite on BBC Introducing, Radio 6 and BBC Radio Tees, Jay ’s sound is easy on the ears but delightfully addictive. With a background in writing and film, she began her solo musical venture when she released her debut album, ‘Little Deaths’ in late-2019, and since then, Moussa-Mann has defined herself as an artist with unbelievable range and promise.    ‘Tell Me’ is completely timeless; with notes of Carole King and Joni Mitchell, Moussa-Mann creates a folk-inspired track which is simultaneously heart wrenching and strangely empowering. Beginning as a simple guitar tune, ‘Tell Me’ builds with layers of luscious strings and twinkling piano, tied together with Jay ’s vocal line which is equal parts melancholic and divine. The song feels unwaveringly intimate; the lyrics ask, ‘what was I worth?’