Sabato De Sarno as the new Creative Director for Gucci: a look at his past work with Valentino and what to expect from his first Gucci collection
by Carolina Anzalone
Everyone is very excited about the new Creative Director of Gucci, Sabato De Sarno.
We have to admit that the previous Creative Director Alessandro Michele, left a big pair of shoes to fill. Meanwhile his glamorous Gucci vision brought us into a unique and unforgettable gender- fluid era.
The new Gucci Creative Director De Sarno has huge experience with an incredible resume. Previously working for Valentino, where he led the men’s and women’s ready-to-wear division, and also for Dolce & Gabbana and Prada where he started his brilliant career in the fashion industry.
Marco Bizzarri, President and CEO of the Italian Gucci Mason, expressed his deep appreciation towards De Sarno since he worked with all the biggest and most famous Italian established labels.
His strong preparation for the Made in Italy fashion environment, reinforced this decision even more, bringing Gucci into a new and timeless era that we can’t wait to discover.
His incredible path at Valentino and his strong friendship with its Creative Director Pierpaolo Piccioli presented to us the poetic and sophisticated side of De Sarno that strongly showed through Valentino’s exquisite collections.
In a touching and sincere endorsement from Pierpaolo Piccioli, we noticed the strong friendship between Piccioli and De Sarno, giving us a new and genuine side of fashion we should look for in the future. PP stated #friendship and #loyalty will be the new hashtags that will distinguish this new Gucci chapter.
“One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent and influential luxury houses in the world,” said Kering chairman and CEO François-Henri Pinault. “With Sabato De Sarno at the creative helm, we are confident that the house will continue both to influence fashion and culture through highly desirable products and collections and to bring a singular and contemporary perspective to modern luxury.”
What should we expect for the next Gucci Spring/ Summer 2024 season? Well, we will let go of Alessandro Michele’s iconic maximalist aesthetic to welcome an elevated shift towards more classic and formal silhouettes.
So, whilst Gucci is entering a transitional period, the world and the fashion creative industry will wait for the future Sabato De Sarno debut in September with the new Gucci Spring/ Summer 2024 collection.