VVEAVE, a new, digital-first innovation platform for sustainable co-creation, spearheaded its first high-profile collaboration at the Versace show in Los Angeles.
A disruptive digital innovator that aims to bring together fashion plays and empower and democratise creativity by giving everyone a seat at the table - to express their individuality through style and open the doors to a creative process traditionally reserved for industry insiders.
Providing tools and access to emerging or SME designers and creators, from creating or meeting the demand for uniqueness to the production of small batches, VVEAVE is backed by leading fashion industry insiders.
This weekend, VVEAVE brought together celebrity stylist Maleeka Moss, fashion creator and influencer The Nava Rose, and West Coast independent LA brand BENT KAHINA. The trio sourced vintage Versace items from leading secondary market platforms like ebay, Vestiaire Collective, Poshmark, and The RealReal, to rework them into true Gen Y/Z contemporary relevance.
Maleeka Moss explained, “Fashion creates so much waste, so it’s important and exciting to see many emerging creators seeking to change this narrative and champion this new eco era. Collaborating, and coming up with new innovative ways to rework vintage and heritage pieces into your everyday wardrobe is essential. Platforms like VVEAVE make it easier for collaborators like myself to make this change possible. This new wave of consciousness is not a trend but a much-needed change! The skies are the limit, and I don’t see it slowing down anytime soon.”
And Nava Rose added, “I’m very passionate about sustainability as well as fashion, so I think it’s amazing how you can take vintage pieces from different collections and upcycle them into a new cohesive piece. I love how the art of reworking a piece whether it be old, torn or just outdated and giving it new life, is becoming something that the whole world is enjoying. Not only does it help our planet, but you also get a cute outfit out of it!”
This collaborative campaign demonstrated some of the myriad opportunities VVEAVE provides: to give a platform and a voice to up-and-coming designers; to democratise and accelerate their creativity in a global-facing digital community with infinite horizons; and for established brands to incubate those new ideas. While also providing influencers insight into what their communities are looking for, VVEAVE can also factor in stylists’ insider skills, vision, and know-how around fit and wearability.
The Versace show took place last night, March 9th, with rapper and inclusive fashion advocate, Lil Nas X, even saying the looks “were everything and dope as hell".
Sarah Lamarche, the Founder & CEO at VVEAVE, concludes, “With social, environmental and political problems becoming big business issues, the fashion industry has multiple challenges with outdated business models. It can benefit creatively and commercially by embracing changing consumer demand and behaviours, the increasing importance of sustainability, plus the continuing shift into digital, whilst promoting talent and protecting individuality and creativity. At VVEAVE, we are helping transform these challenges into revenue-generating opportunities.”