Skip to main content

Florence Pugh as the latest Valentino DiVA produces ‘An Encyclopaedia of Feelings’

by AJ Craig

It’s official, Florence Pugh is the new face of Maison Valentino. 

Everyone's favourite husky voiced blonde has been revealed as the new muse for the Italian fashion house in a series of new campaign images, videos and interactive online activities.


The actress has been named as the latest Valentino DiVA, standing for DI.fferent VA.lues, for Maison Valentino in a new campaign photographed by Steven Meisel entitled ‘I Mean… It’s Rockstud!’ 


The Rockstud23 campaign features a new story in collaboration with Pugh and Valentino creative director Pierpaolo Picciolo, focused on the comic Valentino rockstud motif - but updated for 2023. 

To accompany the collection, the duo have created an online visual interactive encyclopaedia of Pugh depicting various and extensive emotions entitled ‘An Encyclopaedia of Feelings’. 

The feature, which can be found on the Valentino website, encourages fans to upload pictures to the site to then be matched to a corresponding expression of Pugh. [Note: I was matched with ‘Surprised’.]

Fittingly, the campaign images themselves are based on these many expressions. They depict Pugh clutching the collections signature Rockstud23 shoulder bag in pink, ivory and silver whilst wearing matching Rockstud23 pumps.


Valentino's new Rockstud campaign is only the latest in a long line of collaborations with Pugh. The actress has been styled by and seen in Valentino many times over the last year at events from premieres to casual coffees. Arguably one of these most notable looks was that internet-breaking pink sheer gown that Pugh sported at last summer's haute couture show for the brand. 

The relationship between Pugh and the fashion house has blossomed over the last year into a true friendship, something that the actress herself acknowledges in an Instagram post: 


“Truly an honour to continue creating art with my family at Valentino. Working with talented people is one thing but to work with talented people who are great friends feeds the soul”


The professional relationship between the two has been even more prominent since the campaigns announcement with Pugh sporting a floaty mint Valentino gown to the grand opening of the Tiffany & Co Landmark Fifth Avenue store. 

The MET Gala is the most recent event that has seen Pugh be styled by Valentino, with the actress wearing a custom white silk backless dress with black bow detail which was accompanied by a newly shaven head from Pugh as well as a black feather crown headpiece. 

With Pugh’s upcoming projects including the highly anticipated Dune: Part Two and Christopher Nolan’s latest historical drama, Oppenheimer, we are sure to expect a variety of press and premiere looks from both the House and from Pugh.

Edited by Emily Duff

Most Popular

Fashion For a Cause: Brands That Stand with Palestine and the history of fashion as a form of Activism

by Oana-Maria Moldovan For over two months, there has been an ongoing genocide war in Gaza. To simplify a long and horrific issue, the situation that started, on a larger scale, around one hundred years ago, and has only become amplified since October 7th 2023. Taking place around the Gaza Strip, the West Bank, and Israel–Lebanon border, the armed conflict is between Israel and Hamas-led Palestinian militant groups.  The problem is about “stolen” land. Said land is seen as an important holy part of both religions involved. But really, how holy can we consider a land to be, if people kill other people for it? It’s important to remember that this genocide is about three things: forced occupation, zionism, and religion. It’s also important to remember what ethnic erasure is. This terrible expresion, also known as cultural or ethnic assimilation, refers to the process by which the distinct cultural or ethnic identity of a particular group is gradually diminished or erased, often due to ext

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simultaneousl