Skip to main content

GIRLvsCANCER x Pretty Little Thing: A new post-surgery friendly swimwear collection

by Katy Lagden


Pretty Little Thing (PLT) has collaborated together with online collective and cancer charity, GIRLvsCANCER, to launch an innovative swimwear collection designed specifically for post-surgery needs. This groundbreaking collection combines comfort, practicality, and style, ensuring you look and feel incredible.



Following their successful partnership on the first-ever post-surgery accessible lingerie collection, PLT and GIRLvsCANCER continue to push boundaries. Combining wearability and femininity, these collections are designed to empower and make you feel confident in your own skin.


The new swimwear collection celebrates inclusivity under the hashtag #EveryBodyInPLT. Inspiring body confidence for the upcoming swimwear season, when it comes to swimwear season you’ll be feeling good regardless of whether you've been affected by cancer or not. 


Each swimwear style is thoughtfully crafted to provide extra coverage for scar tissue, secure breast inserts and prostheses, and to conceal stoma and ileostomy bags. The straps are made thicker, necklines and armholes higher, while the use of super soft fabrics ensures optimal comfort.


One of the standout features of this collection is its variety. Options come in a range of colours and the swimwear caters to all body shapes and sizes - ranging from 4 to 30.


The campaign has received praise on Pretty Little Thing's Instagram, with models proudly flaunting ileostomy or colostomy bags. Followers have expressed their admiration, describing the campaign as "amazing" and "beautiful”.


Although this partnership doesn’t override PLT’s fast fashion ethos, its a move in the right direction and provides genuine thoughtful design for those who need it.



Now, let's delve into the remarkable initiative behind this collaboration. GIRLvsCANCER was founded by cancer survivor, broadcaster, and campaigner Lauren Mahon. Working tirelessly, Mahon established a community and launched a campaign to challenge society's perceptions of cancer and encourage open dialogue on this sensitive subject.


GIRLvsCANCER provides an inclusive space for individuals of all genders and cancer experiences to amplify their voices, striving to eradicate the stigma and taboo surrounding cancer and our bodies. Through collaboration, GIRLvsCANCER aims to combat isolation and bring about essential change.


Some of the community's objectives include empowering individuals facing a cancer diagnosis, improving the overall cancer experience, and educating people about the various forms of the cancer journey.


GIRLvsCANCER facilitates connections, spearheads campaigns, organizes events, raises awareness, and makes a lasting impact within the cancer community.


To support this remarkable cause, Pretty Little Thing will be donating 100% of the proceeds from the swimwear collection to GIRLvsCANCER.


For further information on GIRLvsCANCER, you can visit their website here.


Together, let's crush stigma and embrace the beauty of our bodies throughout the year!


Edited by Emily Duff

Most Popular

Fashion For a Cause: Brands That Stand with Palestine and the history of fashion as a form of Activism

by Oana-Maria Moldovan For over two months, there has been an ongoing genocide war in Gaza. To simplify a long and horrific issue, the situation that started, on a larger scale, around one hundred years ago, and has only become amplified since October 7th 2023. Taking place around the Gaza Strip, the West Bank, and Israel–Lebanon border, the armed conflict is between Israel and Hamas-led Palestinian militant groups.  The problem is about “stolen” land. Said land is seen as an important holy part of both religions involved. But really, how holy can we consider a land to be, if people kill other people for it? It’s important to remember that this genocide is about three things: forced occupation, zionism, and religion. It’s also important to remember what ethnic erasure is. This terrible expresion, also known as cultural or ethnic assimilation, refers to the process by which the distinct cultural or ethnic identity of a particular group is gradually diminished or erased, often due to...
Read more

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simu...
Read more

Victoria’s Secret's Downfall: Lack of Diversity and the Reimagined Fashion Show That Aims to Save the Brand

by Ally McLaren For 23 years, Victoria's Secret dazzled the world with its extravagant annual Fashion Show, but in 2019, the event was abruptly canceled.  This decision, however, wasn't entirely surprising. The brand had faced mounting criticism for its lack of diversity, which contributed to declining ratings and scandals behind the scenes.  Now, Victoria's Secret is attempting to reinvent itself with a new fashion show concept. Will this be enough to save the brand from its troubled past? The Victoria's Secret Fashion Show was once renowned for its bejeweled bras, angel wings, and A-list performances. Despite thus, its popularity waned due to the brand's refusal to embrace diversity.  Public outcry intensified in 2018 when the show's organizer, Edward Razek, made controversial remarks about not featuring plus-size or transgender models, suggesting it didn't align with the brand's fantasy image.  Moreover, revelations about the brand's former CEO...
Read more