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GIRLvsCANCER x Pretty Little Thing: A new post-surgery friendly swimwear collection

by Katy Lagden

Pretty Little Thing (PLT) has collaborated together with online collective and cancer charity, GIRLvsCANCER, to launch an innovative swimwear collection designed specifically for post-surgery needs. This groundbreaking collection combines comfort, practicality, and style, ensuring you look and feel incredible.

Following their successful partnership on the first-ever post-surgery accessible lingerie collection, PLT and GIRLvsCANCER continue to push boundaries. Combining wearability and femininity, these collections are designed to empower and make you feel confident in your own skin.

The new swimwear collection celebrates inclusivity under the hashtag #EveryBodyInPLT. Inspiring body confidence for the upcoming swimwear season, when it comes to swimwear season you’ll be feeling good regardless of whether you've been affected by cancer or not. 

Each swimwear style is thoughtfully crafted to provide extra coverage for scar tissue, secure breast inserts and prostheses, and to conceal stoma and ileostomy bags. The straps are made thicker, necklines and armholes higher, while the use of super soft fabrics ensures optimal comfort.

One of the standout features of this collection is its variety. Options come in a range of colours and the swimwear caters to all body shapes and sizes - ranging from 4 to 30.

The campaign has received praise on Pretty Little Thing's Instagram, with models proudly flaunting ileostomy or colostomy bags. Followers have expressed their admiration, describing the campaign as "amazing" and "beautiful”.

Although this partnership doesn’t override PLT’s fast fashion ethos, its a move in the right direction and provides genuine thoughtful design for those who need it.

Now, let's delve into the remarkable initiative behind this collaboration. GIRLvsCANCER was founded by cancer survivor, broadcaster, and campaigner Lauren Mahon. Working tirelessly, Mahon established a community and launched a campaign to challenge society's perceptions of cancer and encourage open dialogue on this sensitive subject.

GIRLvsCANCER provides an inclusive space for individuals of all genders and cancer experiences to amplify their voices, striving to eradicate the stigma and taboo surrounding cancer and our bodies. Through collaboration, GIRLvsCANCER aims to combat isolation and bring about essential change.

Some of the community's objectives include empowering individuals facing a cancer diagnosis, improving the overall cancer experience, and educating people about the various forms of the cancer journey.

GIRLvsCANCER facilitates connections, spearheads campaigns, organizes events, raises awareness, and makes a lasting impact within the cancer community.

To support this remarkable cause, Pretty Little Thing will be donating 100% of the proceeds from the swimwear collection to GIRLvsCANCER.

For further information on GIRLvsCANCER, you can visit their website here.

Together, let's crush stigma and embrace the beauty of our bodies throughout the year!

Edited by Emily Duff


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