Skip to main content

Meet Atelier Jolie: Angelina Jolie’s Sustainable Fashion Collective Fusing Humanism and Creativity

by Tia Shah

Angelina Jolie had a vision for Atelier Jolie, her recently launched fashion brand, to create elevation through garments. 

Unveiled on May 18th, this fashion venture is not just about style. Jolie's commitment to sustainability, ethical practices, and supporting skilled refugees and independent artists are its backbone.

Angelina Jolie's foray into the fashion realm may come as a surprise, but her vision for Atelier Jolie is clear - it's “a place for creative people to collaborate with a skilled and diverse family of expert tailors and artisans from around the world." 

Implementing her own humanistic virtues, the brand's ethos revolves around elevating others. This is done through providing paid apprenticeships for skilled refugees, as well as supporting independent artists. Atelier Jolie will be “a creative collective for self-expression”. 

And, this is a space for everyone. 

Their website states, “We hope to create a community of creativity and inspiration, regardless of socio-economic background.”

The brand also discourages fast fashion and unnecessary consumerism. 

Atelier Jolie takes sustainability seriously by using vintage and deadstock materials to craft each piece, along with a strong message of upcycling and reusing clothes. 

Via their website we also learn this will be a space where “you will be able to repair or upcycle pieces from your closet you wish to revive.” Helping to give a new lease of live to old items rather than encouraging consumerism. 

Jolie's commitment to sustainable fashion is evident in her personal choices, as she rewears many of her archive looks and encourages her daughters to do the same during public appearances.

This was evidenced when her daughters, Zahara and Shiloh, wore some of her older pieces during the Eternals tour: an Elie Saab dress from the 2014 Oscars and a printed Dior dress from 2019. 

Gabriela Hearst, renowned for her work as creative director of Chloé, joins forces with Atelier Jolie to co-design its first collection of womenswear. 

She captioned her instagram post announcing the news, “From the moment I heard about Angelina's vision for @atelierjolieofficial I believed in it. It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It's an honour for me that @chloe will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloe so deeply.”

Hearst's admiration for Jolie's vision is evident in her Instagram post as she emphasises the brand's focus on elevating others and respecting the environment.

Via Instagram, we also learnt of Angelina Jolie’s thoughts on the collaboration, commenting, "Very few luxury brands are a certified B Corp. It was important to me to work with Chloe, one of the first luxury brands to be a B Corp.”

She also goes on to declare that her “earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie."

Atelier Jolie's philosophy revolves around embracing longevity in the fashion industry, moving away from fast fashion and micro-trends that dominate the market. 

Growing up in Uruguay, Hearst has spoken on how she was raised with the idea of luxury meaning things were beautifully crafted and made to last, aligning with the goals Atelier Jolie seeks to cater to. 

Jolie's collaboration with Hearst reflects their shared ideals of celebrating femininity, diversity, and ethical practices in the fashion world.

On July 7th, it was announced that the Manhattan property, once home and studio to Andy Warhol and Jean-Michel Basquiat, now houses Angelina Jolie's Atelier Jolie collection. 

The eight-year lease of the property serves as a public tribute to Basquiat, preserving his honor within the building. The art and graffiti within the space may also hint at the potential aesthetic the brand might embrace - though it is too soon to be certain. 

Atelier Jolie is set to redefine the fashion industry by combining humanism, creativity, and sustainability. 

A brand that celebrates diversity and femininity while upholding ethical values, Atelier Jolie promises a unique and responsible approach to fashion. We eagerly await the official release of this exciting and inspiring venture - coming Autumn 2023. 

Edited by Emily Duff 

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simultaneousl

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18