Skip to main content

13DE MARZO SS24 Collection: A Playful Fusion of Teddy Bears, Nostalgia, and Innovation at London Fashion Week

by Molly Gymer

The 13DE MARZO Spring/Summer 2024 collection hit the London Fashion Week runway in Shoreditch on Friday. 


Hosted by Fashion Scout, the show consisted of 39 unique looks, 11 models and notes of tartan, old western and denim along with a multitude of other diverse materials. 



Mens and womenswear styles ranged from graphic tees to denim layering to oversized tailoring, with every look featuring the brand’s signature 3D teddy bears infusing the show with playfulness and freedom. 


The Spanish-Chinese brand, 13DE MARZO (meaning March 13th, the founding date), was created in 2018 in Paris by ERIC and LESLIE. The brand aims to give people a unique wearing experience with their experimental designs. 


13 DE MARZO has collaborated with nostalgic brands such as Loony Tunes and Care Bears creating collections of every day elements combined with bold, eye catching designs. The brand focuses on the dialogue between ‘vintage and modern elements’ within unique cuts, innovative designs and timeless classics taking inspiration from children’s games, toys and graphics. 


A huge teddy bear fixture sat in the centre of the runway, giving the audience an idea of the designs to come. 



The buzz of the audience was immediately hushed as the first model opened the show. A tonal sweater, skirt and leg warmer combination featured western patterns and fringing paired with dissimilar chunky black shoes. Teddies hugged the almost bare-faced model’s arms and legs captivating the audience’s attention. 


Dark denims and waterproofs appeared on the runway next, as well as black leather and simplistic t-shirts. Bucket hats, mini skirts and denim jeans were just a few of the garments which the three dimensional bears clung too. The show was a fascinating blend of aesthetics with Y2K inspired argyle pattern knitwear and even suiting featuring Vincent Van Gogh’s “The Starry Night” and “Sunflowers”. An amalgamation of details such as patchwork, shoelaces and fringing adorned the garments which stood with minimal accessories. 


Models closed the runway with a rebellious barefoot walk emphasising the design and details of the garments.


13DE MARZO is just one of the many fashion brands incorporating “fun” into fashion. 


Most Popular

Fashion For a Cause: Brands That Stand with Palestine and the history of fashion as a form of Activism

by Oana-Maria Moldovan For over two months, there has been an ongoing genocide war in Gaza. To simplify a long and horrific issue, the situation that started, on a larger scale, around one hundred years ago, and has only become amplified since October 7th 2023. Taking place around the Gaza Strip, the West Bank, and Israel–Lebanon border, the armed conflict is between Israel and Hamas-led Palestinian militant groups.  The problem is about “stolen” land. Said land is seen as an important holy part of both religions involved. But really, how holy can we consider a land to be, if people kill other people for it? It’s important to remember that this genocide is about three things: forced occupation, zionism, and religion. It’s also important to remember what ethnic erasure is. This terrible expresion, also known as cultural or ethnic assimilation, refers to the process by which the distinct cultural or ethnic identity of a particular group is gradually diminished or erased, often due to...
Read more

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simu...
Read more

Victoria’s Secret's Downfall: Lack of Diversity and the Reimagined Fashion Show That Aims to Save the Brand

by Ally McLaren For 23 years, Victoria's Secret dazzled the world with its extravagant annual Fashion Show, but in 2019, the event was abruptly canceled.  This decision, however, wasn't entirely surprising. The brand had faced mounting criticism for its lack of diversity, which contributed to declining ratings and scandals behind the scenes.  Now, Victoria's Secret is attempting to reinvent itself with a new fashion show concept. Will this be enough to save the brand from its troubled past? The Victoria's Secret Fashion Show was once renowned for its bejeweled bras, angel wings, and A-list performances. Despite thus, its popularity waned due to the brand's refusal to embrace diversity.  Public outcry intensified in 2018 when the show's organizer, Edward Razek, made controversial remarks about not featuring plus-size or transgender models, suggesting it didn't align with the brand's fantasy image.  Moreover, revelations about the brand's former CEO...
Read more