13DE MARZO SS24 Collection: A Playful Fusion of Teddy Bears, Nostalgia, and Innovation at London Fashion Week

by Molly Gymer

The 13DE MARZO Spring/Summer 2024 collection hit the London Fashion Week runway in Shoreditch on Friday.

Hosted by Fashion Scout, the show consisted of 39 unique looks, 11 models and notes of tartan, old western and denim along with a multitude of other diverse materials.

Mens and womenswear styles ranged from graphic tees to denim layering to oversized tailoring, with every look featuring the brand’s signature 3D teddy bears infusing the show with playfulness and freedom.

The Spanish-Chinese brand, 13DE MARZO (meaning March 13th, the founding date), was created in 2018 in Paris by ERIC and LESLIE. The brand aims to give people a unique wearing experience with their experimental designs.

13 DE MARZO has collaborated with nostalgic brands such as Loony Tunes and Care Bears creating collections of every day elements combined with bold, eye catching designs. The brand focuses on the dialogue between ‘vintage and modern elements’ within unique cuts, innovative designs and timeless classics taking inspiration from children’s games, toys and graphics.

A huge teddy bear fixture sat in the centre of the runway, giving the audience an idea of the designs to come.

The buzz of the audience was immediately hushed as the first model opened the show. A tonal sweater, skirt and leg warmer combination featured western patterns and fringing paired with dissimilar chunky black shoes. Teddies hugged the almost bare-faced model’s arms and legs captivating the audience’s attention.

Dark denims and waterproofs appeared on the runway next, as well as black leather and simplistic t-shirts. Bucket hats, mini skirts and denim jeans were just a few of the garments which the three dimensional bears clung too. The show was a fascinating blend of aesthetics with Y2K inspired argyle pattern knitwear and even suiting featuring Vincent Van Gogh’s “The Starry Night” and “Sunflowers”. An amalgamation of details such as patchwork, shoelaces and fringing adorned the garments which stood with minimal accessories.

Models closed the runway with a rebellious barefoot walk emphasising the design and details of the garments.

13DE MARZO is just one of the many fashion brands incorporating “fun” into fashion.

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