Skip to main content

Anna Wintour Was A Child Once Too? Meet Zomer, The Brand Putting The Play Back Into Dressing Up

by Lucy Frewin

Zomer recently launched with a debut shoot called “It’s Just Kids” depicting iconic figures in the fashion industry as children. 


The new womenswear company is described by its founders, Danile Aitouganov and Imruh Asha, as encouraging “joyful dressing and a playful sense of experimentation” and “bringing together imaginative colour, unexpected textures and avant-garde, experimental silhouettes”. 


The launch shoot by Oliver Hadlee Pearch, perfectly encapsulates this message. 



Featuring the younger doppelgängers of Anna Wintour, Pat McGrath, Steven Meisel, and more icons, it reminds us that even the most high profile faces in the fashion world were just kids once too. And the joy had playing dress up as children should be at the forefront of dressing today. 


The shoot also provides an excellent game of guess who, identifying which iconic figures have been shrunk down to child size versions of themselves. 


Mini Anna Wintour is unmistakable in her black Chanel sunglasses and bob, as is Grace Coddington with her masses of thick red hair.  


Makeup artist Pat Mcgrath’s mini version is also instantly recognisable - aided by being pictured with an array of brushes and pallets. 


Amongst the mini fashion world icons are kid versions of Zomer brand owners Imruh Asha and Danial Aitouganov, shown wearing red and blue spots. 


Asha is a stylist, creative consultant and fashion editor and is currently working as Fashion Director at Dazed. Vogue describes Asha as having a “bold yet refined take on fashion storytelling”. 


Aitouganov is a Paris based designer, previously working at Burberry, Chloé, Alexander Wang and Etudes. 


Having been friends since their teens, according to Dazed, the duo “toyed with joining forces almost a decade ago”.   


Reminiscent of their days roaming Amsterdam, Zomer (meaning Summer in Dutch) encourages us to put the playfulness back into fashion and, as Dazed puts it, embrace the first time we were “captivated by clothes”. 


Zomer’s debut show took place on September 26th in Paris, as part of the SS24 womenswear season with ready to wear, bags, shoes and accessories set to be featured. 


The full shoot is available to view on the @zomer.official Instagram.

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simultaneousl

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18