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Double Trouble: Kylie Jenner and Her Clone Are Making People Wonder If Acne Studios Is In Its Flop Era

by Molly Gymer

In a reveal that left Instagram buzzing, Kylie Jenner emerged as the new face of Acne Studios’ Fall/Winter 2023 campaign.  


Posted on Thursday 31st August, the images, taken by Dutch photographer Carlijn Jacobs, show Kylie and her stylish twin grease and dirt covered whilst posing in ultra-oversized denim and leather accessories.


The Creative Director behind Acne Studios, Jonny Johansson, stated; “I think of denim as the axle for everything else in your wardrobe — all your clothes revolve around denim. It’s an endlessly important material that I love to reinvent every season.”



This collection of distressed, unisex denim is a grunge renaissance with a Penicillin wash and thoughtfully messy accents. Perfect as we enter the colder months (though perhaps pair it with a top, Kylie; frostbite is so last season).


But it doesn’t stop at just aesthetics, Johansson wanted to showcase Kylie as a bold, powerful woman. 


“I aimed to celebrate her individuality by doubling her. She loves herself and is not afraid to show it,” he commented in a statement for Acne Studios.


Yet, despite many adoring the campaign, it’s risen as a controversial topic on social media. As with any fashion revelation, not everyone was on board. 


One user commented; “It’s so disappointing from Acne Studios. Of course it’s good marketing but they sacrificed the art direction of the brand”. 


Another agreed, “No shade to Kylie but this really wasn’t the right move for the brand”. 


Seemingly Kylie Jenner is too mainstream for cool and progressive brands such as Acne Studios. Maybe her Timothée Chalamet rebrand hasn’t quite kicked in yet. 

 

After Kylie's recent pivot into quiet luxury, or what some call "The Sofia Richie Effect," this campaign seemed to hearken back to the era of "Old Kylie" with her signature sultry, skimpy style. 


So, dear fashion-forward readers, what's your verdict? Was Kylie the wrong choice for the shoot, or is Acne Studios reaching its flop era?


Edited by Emily Duff

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