Skip to main content

Double Trouble: Kylie Jenner and Her Clone Are Making People Wonder If Acne Studios Is In Its Flop Era

by Molly Gymer

In a reveal that left Instagram buzzing, Kylie Jenner emerged as the new face of Acne Studios’ Fall/Winter 2023 campaign.  


Posted on Thursday 31st August, the images, taken by Dutch photographer Carlijn Jacobs, show Kylie and her stylish twin grease and dirt covered whilst posing in ultra-oversized denim and leather accessories.


The Creative Director behind Acne Studios, Jonny Johansson, stated; “I think of denim as the axle for everything else in your wardrobe — all your clothes revolve around denim. It’s an endlessly important material that I love to reinvent every season.”



This collection of distressed, unisex denim is a grunge renaissance with a Penicillin wash and thoughtfully messy accents. Perfect as we enter the colder months (though perhaps pair it with a top, Kylie; frostbite is so last season).


But it doesn’t stop at just aesthetics, Johansson wanted to showcase Kylie as a bold, powerful woman. 


“I aimed to celebrate her individuality by doubling her. She loves herself and is not afraid to show it,” he commented in a statement for Acne Studios.


Yet, despite many adoring the campaign, it’s risen as a controversial topic on social media. As with any fashion revelation, not everyone was on board. 


One user commented; “It’s so disappointing from Acne Studios. Of course it’s good marketing but they sacrificed the art direction of the brand”. 


Another agreed, “No shade to Kylie but this really wasn’t the right move for the brand”. 


Seemingly Kylie Jenner is too mainstream for cool and progressive brands such as Acne Studios. Maybe her Timothée Chalamet rebrand hasn’t quite kicked in yet. 

 

After Kylie's recent pivot into quiet luxury, or what some call "The Sofia Richie Effect," this campaign seemed to hearken back to the era of "Old Kylie" with her signature sultry, skimpy style. 


So, dear fashion-forward readers, what's your verdict? Was Kylie the wrong choice for the shoot, or is Acne Studios reaching its flop era?


Edited by Emily Duff

Comments

Post a Comment

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro
Post a Comment
Read more

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18
Post a Comment
Read more

Single Review: ‘Tell Me’ - Jay Moussa-Mann

by Ilana Hawdon The feeling of pure betrayal and heartbreak is perfectly captured in Jay Moussa-Mann’s latest single, ‘Tell Me’. Jay Moussa-Mann is the folk dream we have been waiting for. A favourite on BBC Introducing, Radio 6 and BBC Radio Tees, Jay ’s sound is easy on the ears but delightfully addictive. With a background in writing and film, she began her solo musical venture when she released her debut album, ‘Little Deaths’ in late-2019, and since then, Moussa-Mann has defined herself as an artist with unbelievable range and promise.    ‘Tell Me’ is completely timeless; with notes of Carole King and Joni Mitchell, Moussa-Mann creates a folk-inspired track which is simultaneously heart wrenching and strangely empowering. Beginning as a simple guitar tune, ‘Tell Me’ builds with layers of luscious strings and twinkling piano, tied together with Jay ’s vocal line which is equal parts melancholic and divine. The song feels unwaveringly intimate; the lyrics ask, ‘what was I worth?’
Post a Comment
Read more