Skip to main content

Move Over Quiet Luxury, 44 Once Upon A Time Are Bringing Back Eccentric Glamour

by Molly Gymer

Let me introduce you to a label best known for eccentric glamour: 44 Once Upon A Time 

Creating statement accessories, each piece is inspired by objects you might not think of when fantasising about your dream clutch bag. 

However, their one of a kind creations are hard to forget. Blending elegance with daring designs, the brand is the picture of modern fashion.  

The ‘Delicious Clutch’ features in the current collection, aptly named Bling My World, and merges two prevailing addictions: fast food and smoking. Presented in a comical way, the styling for this shoot was equally fun. 

Featuring rhinestones, along with their other accessories, each are picked and applied by hand. The brand prides themselves on this on high quality, time consuming process to create quality items for their wearers. 

Other accessories within the collection include the “Playing You” clutch; a diamanté keyboard bag and earrings in the peculiar shapes of champagne bottles, crystal covered crabs, scorpions and fish bones. 

The unconventional designs have caused a buzz on Instagram along with their unique marketing approach which includes aliens, blurred Polaroids and earrings posed next to bowls of cereal and old Nokia phones of all things! 

Is this the laid back, Gen-Z way of marketing? If so, it works. The posts are attention grabbing and memorable in their own whacky way. 

44 Once Upon A Time are redefining luxury through their audacious designs. 

Edited by Emily Duff

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18

Single Review: ‘Tell Me’ - Jay Moussa-Mann

by Ilana Hawdon The feeling of pure betrayal and heartbreak is perfectly captured in Jay Moussa-Mann’s latest single, ‘Tell Me’. Jay Moussa-Mann is the folk dream we have been waiting for. A favourite on BBC Introducing, Radio 6 and BBC Radio Tees, Jay ’s sound is easy on the ears but delightfully addictive. With a background in writing and film, she began her solo musical venture when she released her debut album, ‘Little Deaths’ in late-2019, and since then, Moussa-Mann has defined herself as an artist with unbelievable range and promise.    ‘Tell Me’ is completely timeless; with notes of Carole King and Joni Mitchell, Moussa-Mann creates a folk-inspired track which is simultaneously heart wrenching and strangely empowering. Beginning as a simple guitar tune, ‘Tell Me’ builds with layers of luscious strings and twinkling piano, tied together with Jay ’s vocal line which is equal parts melancholic and divine. The song feels unwaveringly intimate; the lyrics ask, ‘what was I worth?’