Skip to main content

Sami Miró's Live Upcycling at NYFW Stirs Conversation Around Sustainability

by Oana-Maria Moldovan

Sami Miró's remarkable journey from the tech world to the fashion runway culminated in her debut at New York Fashion Week this season.

Initially immersed in the tech industry, Sami Miró made a significant shift as a trailblazing force in the world of sustainable and vintage fashion. 

Miró's passion for upcycled vintage clothing became the motivating factor behind her career pivot, as she embarked on a mission to revolutionise the fashion industry.

In fact, upcycling is something she grew up with, stating in an interview with FASHIONISTA, “I would get my dad's and older brother's hand-me-downs — I was a very late bloomer — and instead of just wearing them, I'd think, 'How can I make it work for my petite body?’.”

This commitment to sustainability and creativity has allowed her to not only carve out a niche for herself but also to make a meaningful impact by promoting eco-conscious choices in the world of high fashion.

The collection unveiled at New York Fashion Week not only captivated the fashion enthusiasts, leaving them awe-inspired, but it also served as a poignant embodiment of Sami Miró's life and her distinctive perspective on the fashion industry.

While sustainability is becoming a key topic in the fashion industry, Sami Miró’s engagement with the issue went far beyond the conventional runway experience. 

Amidst the NYFW spotlight, she orchestrated a captivating performance - stepping onto the stage to provide the audience with a live demonstration of her meticulous process of recycling vintage garments and fabrics.

She “engineers” her own clothes, again and again, constantly using the same items to fit different moods and seasons. 

Miró also makes sure to work with vintage fabrics, giving them more lives than most clothing items have. During the show we see Miró grab a pair of scissors and turn a pair of jeans into shorts with sweeping tails. 

But, what do others think of this performance and Miró's brand?

“Over the years, both our Gen Z and Millennial customers continue to gravitate toward Sami Miro Vintage as they look for elevated, luxury staples with sustainability in mind. We cannot wait for our customers to be able to shop this exclusive capsule, including one look that will be featured during her runway show,” stated Fwrd chief brand officer Raissa Gerona.

However, the collection presented at NYFW did not escape negative comments on the internet. 

The show was seen by many as more of a waste of “good fabric” or “a way to ruin already good clothes” than what the runway was actually supposed to represent.

Sami Miró had a very complex idea about this event, a hidden metaphor of her own life and the way she relates to fashion. And although some were less receptive to her way of realizing the idea of upcycling, she still accomplished her greater goal: she got people talking about a subject they don't always like to talk about.

Fashion can sometimes be demonstrative, after all it is also an art form. And fashion can sometimes be misunderstood. Good art, art that has real meaning is not understood by most.

A hundred years ago Elsa Schiaparelli was criticized for her “radical” way of creating art, fashion. Today the Schiaparelli brand is the paragon of surrealist fashion.

If we go by this model, we can expect great things from Sami Miró; things that may not be understood by all fashion enthusiasts, but things that matter, that make us talk about how we could change the industry.

Once again, how it happens, from time to time, in the fashion world, a radical view and interpretation can change the way people feel and make this form of art.

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18

Single Review: ‘Tell Me’ - Jay Moussa-Mann

by Ilana Hawdon The feeling of pure betrayal and heartbreak is perfectly captured in Jay Moussa-Mann’s latest single, ‘Tell Me’. Jay Moussa-Mann is the folk dream we have been waiting for. A favourite on BBC Introducing, Radio 6 and BBC Radio Tees, Jay ’s sound is easy on the ears but delightfully addictive. With a background in writing and film, she began her solo musical venture when she released her debut album, ‘Little Deaths’ in late-2019, and since then, Moussa-Mann has defined herself as an artist with unbelievable range and promise.    ‘Tell Me’ is completely timeless; with notes of Carole King and Joni Mitchell, Moussa-Mann creates a folk-inspired track which is simultaneously heart wrenching and strangely empowering. Beginning as a simple guitar tune, ‘Tell Me’ builds with layers of luscious strings and twinkling piano, tied together with Jay ’s vocal line which is equal parts melancholic and divine. The song feels unwaveringly intimate; the lyrics ask, ‘what was I worth?’