by Molly Gymer
It’s no surprise that jewellery is one of the most desired Christmas gifts but, with so many options available, it can be a difficult task to pick out the right option.
This year, rather than investing in the typical jewellery brands owned by so many, why not immerse your loved one in a world of innovative glamour.
The female owned, sustainable brand, Moushe Designs was created with meaning. Founded upon a commitment to sustainability, from design to production and packaging, the brand puts its people and planet first.
Partnering with skilled jewellers and family owned company, PAPERWORKS, to create up-cycled packaging, the label not only creates joy for those who wear it but a community of appreciated artisans across the globe.
Nabiha Yousuf created Moushe after struggling to find sustainable jewellery that excited her. She saw a gap in the market and began designing her collection taking inspiration from nature, art and culture. Her pieces allow for timeless style and multiple ways to wear meaning the jewellery brand can be worn by everyone no matter their style or desire.
The ‘Wheel Of Fortune set’ includes three of Moushe’s most iconic ring charms with an interchangeable feature allowing customers to pick their vibe for the day.
Moushe produce small quantities to create minimal wasted stock. The company’s manufacturing process starts with expert wax workers and journeys to a century-old gold market in Pakistan, where Nabiha Yousuf has deep cultural roots.
The gold market dates back to the 19th century with generations of experts passing down their secrets. These skilled workers are crucial for bringing the wonderful silhouettes of Moushe to life. And the personal approach doesn’t stop there; customers can opt in to an inclusive shopping experience with the option of receiving live updates at each stage of production.
The sculptural designs are made with durability and wearability at heart. Their signature collection, “The Wheel of Fortune”, is dedicated solely to sustainable design and features beautiful pendants, bracelets and rings.
The collections are stocked on Cult Mia and are creating waves in the jewellery market. Find out more here: