by Molly Gymer
No, SKIMS' latest campaign didn't jump the gun on April Fools' Day.
Once again, the Kardashian clan is stirring up the online world, and this time, it's all about Kim Kardashian. She recently unveiled the latest addition to the SKIMS product lineup - which immediately went viral.
In an Instagram video, Kim made a bold statement by introducing the Ultimate Nipple Bra. This updated version of the SKIMS push-up bra features, you guessed it, its very own pair of pointy nipples!
This move officially signals the comeback of the '90s, as these prosthetic nipples hark back to iconic moments of that era, most notably Jennifer Aniston's portrayal of Rachel Green in the beloved '90s sitcom, F.R.I.E.N.D.S.
The campaign video, a gimmicky sketch written by comedian Michelle Wolf, caused quite a commotion.
Many accused Kim of capitalising on the current climate crisis to promote her fast fashion brand. The video features the millionaire Kardashian modeling the nipple-enhanced bra with glasses and leggings while making a statement about global warming.
She opens the video by stating, “The Earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking. And I’m not a scientist but I do believe everyone can use their skill set to do their part. That’s why I’m introducing a brand new bra with a built in nipples, so no matter how hot it is, you’ll always look cold”.
The bra itself didn't escape controversy either. Some disapproved of the "unnecessary" and "embarrassing" concept, with one comment even saying, "Most times that’s literally the only reason I put one."
Critics questioned Kim's sanity, but amid the outrage some women expressed gratitude.
Those who had battled breast cancer and undergone mastectomies found this innovative idea a godsend, with one person sharing, "Of all the things Kim has created, this is by far the best ever."
The campaign's caption revealed that 10% of the profits from this release will be donated to 1% For The Planet, supporting their environmental initiatives.
A donation to a worthy organization and an inventive idea - what's not to like? Do you need one? Well, probably not. But for some, this bra might be the missing piece in their wardrobe.
Or, another fun trend to bring the sexy back to your Christmas jumpers.
Edited by Emily Duff