Skip to main content

2023's Best Holiday Fashion Campaigns

by Ana Reitz

Amidst the festive spirit of the holiday season, many fashion labels have launched their campaigns, relying on the joyful, cheerful, and celebratory aspects of Christmas and New Year.  



Victoria's Secret


Even after controversies, Victoria's Secret proved that it's possible to shine again after a scandal, at least in terms of advertising. Besides featuring models such as Paloma Elssesser and Imaan Hamman, the lingerie label also had the iconic singer Mariah Carey, we’ve all heard “All I Want for Christmas Is You” a million times each year, in an alluring red matching set perfect for this time of the year.


Mirror Palais


As for Mirror Palais, since red is the colour of Christmas, think Santa, video creator Isabel Timmerman starred in a series of mini and long dresses, doing many things in the city, such as going shopping, walking in the park, eating, receiving presents, and passing time with the loved one. Marcelo Gaia, Brazilian-American designer and founder of the label, selected mini delicate red dresses, shimmery sensual gowns, and sublime black and white ones as the ideal pieces for a fancy Christmas.


Balmain


In the same sophisticated tone, other labels enter the scene. Offering the perfect dose of risqué refinement for bright-festive nights, Balmain released its ad campaign with a snowy atmosphere and the house's enduring elegance element. From chic winter wear to elegant purses, Balmain's holiday collection conjugates a series of house archives and creative director Olivier Rousteing's personal references, such as an oversized bag entitled "Olivier's tote." 



Miu Miu


Miu Miu’s holiday campaign conveyed a sense of intimacy, elegance, and charm in its fur bags, shiny dresses, leather sets, and other accessories. Accentuating the classy, frosty, and chic aspects often connected with the season. 


Diesel


Diesel proved that to be jolly doesn't necessarily mean to be sophisticated; it just requires some humour. And when it comes to satirical fashion, Glenn Martens is an expert. As Creative Director, Martens was ambiguous with provocative slogans meaning Diesel took a risky and ironic approach to holiday ads this year that paid off. 



The Italian label’s XXXMAS campaign draws inspiration from ‘90s porn clichés. "Naughty is nice" is the leading motto, with " Can you jingle my bell?", “Santa's big helper," and "Big gifts" following. The cast, featuring some adult entertainment industry figures, wore mini dresses, sheer panels, graphic T-shirts, ripped jeans, Diesel's iconic D-Hammer boots, D-Charm purses, 1DR mini bags, and other notable accessories.



Jacquemus


Blending frivolity, known faces, and that unique festive sparkle, Jacquemus’ "Guirlande" campaign stars model Kendall Jenner and K-pop star Jennie Kim. While Jenner poses with skiing equipment, snow, and Christmas tree lights, the Black Pink singer appears in cozy-chic clothing and accessories as she plays with dogs. In one image, a golden retriever helps Kim get the perfect holiday ‘blow-out’ whilst wearing a comfortable green sweater with a metal-fur skirt and red tights that Blair Waldorf would certainly have approved. Fun and cheerful, the charm of each look is enhanced by the presence of the various puppies in the photoshoot, providing that holiday spirit we all adore.


Edited by Emily Duff

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simultaneousl

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18