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A Gift Guide For the Sustainable Maximalist Fashionista in Your Life

by Emily Hirst

If you’ve traversed TikTok lately you’ll find an abundance of gift guides and wish lists compiled into visually pleasing carousels - perfectly curated for any avid shoppers viewing pleasure.

These content creation experts patiently await you to flick through and pour over the niche fashion finds and maximalist gifts that you can get your hands on by simply clicking a link, without much thought involved.

And although this content does scratch the sweet spot of retail therapy without leaving your sofa, it is eagerly awaiting its viewer to over-consume.

Doom-scrolling paired with fast-fashion and amazon dupes disguised into the aesthetic format is the ultimate recipe for buyers remorse.

It is far too easy to be sucked into the echo-chamber of exorbitant spending dominating your for you page, especially when socials are pushing budget-friendly yet throw-away products.

Now, we’re not saying don’t treat yourself - we’re suggesting you consider sustainable brands with ethical values. Like KAYLL, for example, the sustainable yet luxurious womenswear brand.

Specialising in decadent hand-painted patterns and elegant loungewear, KAYLL showcases a variety of opulent styles including silk robes and mindful swimwear.

With their prints hand-painted by designer Jessica Kayll (who has crafted for the likes of Alexander McQueen) and the garments being ethically made in East London, KAYLL’s range is inspired by Jessica’s love of travel and fulfilled by her textile design expertise.

Including timeless resortwear with flattering silhouettes, KAYLL’s silk robe and coverup collection is influenced by the shape of Japanese Kimonos and boasts intricate patterns that are unmatched by fast-fashion comparisons.

Detailed in their ethical manufacturing manifesto on their website, KAYLL vows that they are: “Committed to slow-fashion and ethical, sustainable production".

The brand locates their production in close situance to their studio, enabling them to minimise their carbon footprint and foster a close partnership with their manufacturer.

Utilising renewable energy sources and partnering with suppliers that employ eco-friendly packaging, the brand champions sustainable production without sacrificing forward-thinking designs.

We adore the lavish long-line silk robes and the lush floral patterns decorating their ECONYL based (recycled nylon) swimwear.

Because the brand has their customer in mind, each item can be reworn and repurposed in a variety of ways. Think silk robe paired with heels and jeans thrown over the swimsuits (so they can double as ultra-flattering bodysuits).

We won’t be surprised if you are running over to their website as we speak.

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