by Emily Hirst
Here at Darling Magazine we always have our eyes peeled for dynamic brands that make the fashion scene all the more rebellious and mind-bending - and one brand that embodies this is Bulgarian fashion brand DEMOBAZA.
If you’re looking to embrace the unconventional, DEMOBAZA’S launch of their newest Spring Summer 2024 collection, The Rebel Collection, at Los Angeles Fashion Week (LAFW) is something you cannot miss.
Made in 2007 by Demo and Tono, the pair combined Bulgarian post-socialist spirit and “futuristic dreams” to generate a truly non-conformist brand.
Now, the concept fashion brand’s Spring Summer collection is inspired by the essence of nature, with a care-free approach, with womens and menswear garments representing humanity and the wild - whilst reflecting the raw and primal energy of nature.
Spotlighting unconventional garments with deconstructed silhouettes that are reminiscent of survivalist gear, their fresh collection includes a colour palette of earth hues and an avant-garde aesthetic. Yeah, it’s a vibe.
The unquestionably distinctive high-end casual couture brand personifies futurism whilst incorporating raw elements and forward-thinking dimension.
DEMOBAZA states that they progress “transformation, awareness and awakening,” through their idiosyncratic visual communication, yet still has a deep connection to nature, the universe and inner balance.
The Rebel Collection also blended motifs of the sky and ground whilst referencing immersive aspects of nature. To truly reflect this they used fabrics like organically dyed denim, soft cotton, linen knitwear, delicate knits, and jersey garments.
DEMOBAZA’s vibration encapsulates multi-function, whilst dissecting the entanglement of natural and high-tech energies. Transition, enlightenment and evolution manifested into a re-thought fusion of dystopia and the living world.
Merging vest with belts, dubbing their rompers as a “reframe” and seamlessly making blankets a soon-to-be sought after accessory, the brand explains that their creativity is a natural progression “to a new vibration through galactic transition, enlightenment of the soul and awakening of the consciousness.”