by Michaela Piontková
Now that Christmas and New Year are just a distant memory, many are prepared to go into survival mode until summer.
But, for us, it’s never too early to start thinking about your next holiday, so why not think about what you’ll wear?
White maxi dresses have been trending for the past three summers and 2024 won’t be any different!
This year we shifted from ethereal, puffy designs to more revealing, sleek silhouettes. We see a lot of floral motives, like in the Valentino SS24 collection which was full of skin-revealing sculptural mini- dresses.
Michael Kors presented the floral trend using lace, while Stella McCartney opted for mesh.
These two materials together with organza are the main ones to replace the cotton we loved in previous years. This year more than ever we are trying to look elegant, yet fun and sexy in the most tasteful way.
Crocheting is without a doubt one of Gen Z’s favorite hobbies and this summer it is also to be the chicest fabrication technique.
Let’s be real, when on holiday, the clothes we are looking for the most are simple throw-ons to wear over a swimsuit and crocheting is here to save us. Be it a top, a dress, or a set, crochet pieces offer the ultimate comfort while looking put together.
Despite the colour of the year being the Peach Fuzz, trend forecasters are predicting vibrant colours to take the lead this summer. Tones of red, orange, and pink dominate the season as well as blue (especially metallics).
If you dare, you can take inspiration from Matty Bovan and combine all of them.
However, there is no need to go extreme; a simple accessory or one bold colour combined with neutrals is enough to make you this summer’s most stylish fashionista.
We can’t talk about summer vacation without swimwear. It is clear that 2024 is all about womanhood, wellness, and feeling sexy in our skin.
For many, this can be wearing the newest Skims micro thongs, while others might prefer a more covered option. Woman-owned brand Turana Atash introduces swim and resort wear, that takes western style swimwear and develops it with the contemporary Middle Eastern World view in mind.
They believe that fashion and modesty can be synonymous with each other and are trying to convey the message with their collection of Half-covered and Modest swimwear.
Polo shirts, high-waist trousers, oversized blazers, and flowy dresses are essentially all you need to pack when going on vacation this summer. Last year’s quiet luxury trend taught us the importance of owning good quality timeless basics.
Summer has always been the season when everything is more colourful, and playful. Consumers experiment with their style more which leads them to buy clothes that don’t quite fit their aesthetics. This summer we see a shit towards more elegant, simple pieces that are
wearable all year long.
Edited by Emily Duff