Skip to main content

As Cost of Living Prices Soar, is Flaunting Untouched Food the Latest Luxury Trend?

by Kinjal Dixit

Food, a universal basic necessity, is increasingly being viewed as a luxury category amid rising costs. 

With prices steadily climbing, the affordability of food is diminishing, echoing historical trend patterns. Unlike fashion trends, however, this shift in food perception has significant economic implications, particularly for the average consumer, raising concerns about affordability and societal implications.

Throughout history, trends tend to resurface, and the current trend of portraying food as a symbol of affluence echoes this pattern. In today’s economy, obvious displays of wealth often involve excessive quantities of food, even when it won’t be consumed. 

Flaunting purely decorative food, particularly in the form of elaborate displays at parties, has become synonymous with the upper class.

Social media magnifies this phenomenon, exemplified by celebrities who flaunt lavish dinner parties featuring untouched spreads meant solely for visual spectacle. 

An Instagram post from Khloé Kardashian furthered this, presenting a bouquet containing oranges despite oranges recently experiencing shortages in the USA. 

Such displays of excess amid scarcity underscore societal disparities and the disconnect between abundance and need.

As food becomes synonymous with wealth and luxury, the inherent wastefulness of these displays becomes increasingly apparent. At events like the Grammys, food is presented more as decor than sustenance, contributing to the normalization of excess and the devaluation of food’s primary function.

Charcuterie boards strategically placed for aesthetic appeal highlight the growing disconnect between food and its primary purpose – nourishment.

Luxury fashion brands capitalize on this trend by incorporating food-related motifs into their designs, further perpetuating the narrative of exclusivity. Louis Vuitton's $3000 sandwich bag and Balenciaga's grocery shopping-themed runway (including a $1800 lays crips bag) showcase blur the lines between everyday necessities and luxury commodities.

As prices soar and accessibility diminishes, food finds its place alongside high-end fashion on runways and in advertising campaigns.

Paired with online Erehwon mukbangs boasting $100 on smoothies and ice cream, mundane tasks like grocery shopping are now portrayed as luxury experiences, reflecting a broader societal shift towards equating food with opulence.

This trend not only reflects widening socioeconomic disparities but also challenges our perception of basic necessities. As the rich flaunt their abundance, the less fortunate struggle to access essential resources, highlighting systemic inequalities.

In a world where basic necessities are rebranded as luxuries, it is imperative to address the root causes of inequality and ensure equitable access to food for all. Only then can we strive towards a society where food is no longer synonymous with privilege, but a fundamental right for every individual.

Edited by Emily Duff

Most Popular

‘Make Tattooing Safe Again’: Sheffield Based Tattoo Artist Exposed for Indecent Behaviour

 by Emily Fletcher TW: SA, Animal Abuse, Transphobia Photo Credit: @ meiko_akiz uki Recently, an  Instagram account  has been created to provide a  ‘space to safely give a voice to those who want to speak out about the behaviour of one, Sheffield based tattoo artist’. A  total of 40+ posts have been made by the above social media account regarding  one of Sheffield's most popular tattoo artists .  Thankfully, all posts are prefaced with a Content Warning prior to sharing screenshots of the messages that have been sent anonymously to the page. The majority of Content Warnings refer to sexual behaviour, abuse, and sexual assault. It is clear that there is a reoccurring theme within each submission, as many clients appear to have had the same experiences with the tattoo artist. Women, mostly, are being made to feel uncomfortable while being tattooed. One of the most vulnerable positions anyone can be in, tattoo artists should make their clients feel comfortable and safe during the pro

Now What? The Aftermath of the 'Manic Pixie Dream Girl'

by Susan Moore Here is a bit about me: I am an open, excitable, creative AFAB who is also moderately attractive. I have a unique sense of personal style and a personality that on the surface can only be described as “bubbly” and “quirky”. For this reason, dating is a nightmare. To be sure, I do not have a hard time finding dates or potential suitors. The problems arise when said dates spend some time with me and decide that I am a rare specimen, and the connection they feel with me is “unlike anything they have felt before”. Then, things go one of two ways.  Either a) they decide I am too high maintenance and no longer palatable, or  b) they choose to never look further than the surface and are content to date the idea of me rather than the real me. There is something rather interesting, perhaps funny, about my situation. It is in no way unique. I have met so many people who constantly dealt with the same problem. Even funnier still, is the fact that there is a trope that simultaneousl

Eurydice’s Last Words

by Kate Bradley I do not want to return To sit in the stalls, Of an empty black box Strewn with petals Leave the ghost light on, Let it shine like a call home, But I will not come back To turn it off alone. I learn this as we walk Our ever so solemn path Our thudding funeral march, You think we’re going back. As I trace my old steps, I fear of the day When the symphony swells, And I land my gaze On you, yet you will be Enraptured by the sound, If you did twist To turn around, You would not see me. So I am not sorry, I speak out into the empty air And I am not sorry. “Turn Around.” You do, you look You think  I fall But I run on, Arms wide open To fall in love With it all “Perhaps she was the one who said, ‘Turn around.” On the X45 bus, back from the Tyneside Cinema, I wrote a poem entitled “Eurydice’s Final Words”, after having seen “Portrait of a Lady on Fire”.  That poem was terrible, so I wrote a new one, as my response to the beautifully poignant film.  In one scene, Héloïse, an 18