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Pastels Are Back and Wearing Them Could Make You Calmer

by Molly Gymer

Pastels for summer is by no means groundbreaking; however, each year when the sun begins to show, the rails of every store are lined with baby pinks, delicate yellows and soothing blues. 

As we step into summer 2024, pastels are once again at centre stage.

Pastel shades are a softer approach to wearing colour, however their effect on our mood can be extremely strong. 

We associate the muted tones with positivity, serenity and often femininity. Carolyn Mair, a fashion psychologist, says “we want soft fabrics, soft silhouettes, and pastels feel soft, psychologically” . 

This softness effortlessly compliments the sun kissed days ahead. Pastels are inherently playful yet sophisticated, making them a favourite choice for


Among my favourite pastel shades for summer 2024, is pale yellow, which made an outstanding appearance during SS24 fashion month with Louis Vuitton and Loewe, soft lavender which graced the Zimmermann runway in elevated basics, and baby pink seen in many shows including Sportmax and of course, Simone Rocha.

Watching any of these shows, it’s clear to see, this summer is the perfect time to channel the carefree spirit of pavement chalk art or the aesthetic of a Wes Anderson movie.

One of the key trends this season is the pastel monochrome look. Embrace head-to-toe pastel ensembles, from maxi dresses to layering pieces in the same colour family to create a harmonious aesthetic. 

A favourite take on this trend is the Devore shirt dress

and pants from Banke Kuku. This set creates an effortlessly chic and sophisticated look that captures the essence of summertime.

For those of you who prefer a more subtle approach, never underestimate the power of jeans and a nice top. Individual pieces like this elegant JU-NNA top allow you to include pastels into outfits without stepping too far out of your comfort zone.

And if you’re interested in pastel accessories, handbags and shoes can add a playful pop of colour to neutral outfits. Pastel jewellery like these stackable rings from Moushe can instantly elevate a simple outfit and infuse it with fun.

When it comes to styling pastels for summer, the key is to keep it light and airy. Opt for breathable fabrics like cotton, linen and silk that not only feel comfortable but also enhance the soothing quality of pastel hues. Check out YEF Studio’s Reckless collection, these breezy silhouettes and breezy cuts allow you to stay cool and chic even on the hottest of days. 

Don’t forget that natural makeup completes the look, letting the soft hues of pastels take center stage. A swipe of rosy blush adds a subtle flush of coloue, while glossy lips and dewy skin create a luminous glow that perfectly compliments the summery vibe.

Bring a breath of fresh air to your summer style with pastel colours and let your wardrobe bloom with effortless charm and sophistication this summer.

Edited by Emily Duff

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